Featured By, GOEN.J

SM Info Magazine

keepsake goenj black dress

Keepsake and GOEN.J Dresses, Courtesy: SM Info

keepsake fashion shoppe33 branded arta fleur flower

fashion shoppe33 markus lupfer dress designer arta fleur flower

fashion designer cmeo collective blazer shoppe33 arta fleur flower

fashion designer markus lupfer shoppe33 arta fleur flower

Markus Lupfer (blouse & skirt), courtesy: Arta Fleur

fashion designer branded alice mccall dress black shoppe33 arta fleur flower

Alice McCall (dress), courtesy: Arta Fleur

markus lupfer fashion dress designer shoppe33

Fashion Stylist: Ardyna Natalia
Photographer: Rudy Wicaksono
MUA: Inez


Osman, the eponymous label from British born designer Osman Yousefzada, made its debut in 2008 at London Fashion Week. Osmans unique architectural elegant aesthetic and strong, sculptural designs both flatter and celebrate the womans body, qualities which have established the designer as one of Londons most exciting talents. Osman immersed into the fashion world from a young age, growing up in his mother’s couture dressmaking business, and then went onto study at Central St Martins.

fashion designer osman

Made his debut in 2008, Osman has expanded his fan base

2008 saw the London-based OSMAN nominated for the annual Designs of the Year award at the Design Museum. In the same year, OSMAN was awarded the prestigious BFC NEWGEN award, sponsored by TOPSHOP for three consecutive seasons. Shortlisted for the BFC/Vogue Designer Fashion Fund in 2011, 2013, 2015 and most recently shortlisted for a Frieze Art Award. As Londons one of most celebrated talents, OSMAN produces an annual collaborative journal, The Collective a cross-disciplinary publication in which drawing on his own circle of fellow artists, writers and other creatives. His collections are distributed internationally, across prestigious retail establishments, and his designs are sought after by Vogue celebrities including Emma Watson, Beyonce, Anne Hathaway, Gwen Stefani, and Jessica Alba.

fashion designer osman celebrity hollywood

The elegant aesthetics that celebrate the woman’s femininity

In Yousefzadas catwalk, he shows clean modern silhouettes and exceptionally precise tailorings that make an integral part of his collections. Elegant, timeless designs has won OSMAN a devoted fan base. His design signatures include innovative cuttings and bold use of colors, often abstract prints drawn from his personal interest in art and ethnicity. In his Spring 2017, with friends and collaborators support, OSMAN casted models off-the-street in an effort to portray the real images of women wearing his everyday silhouettes. In the collection, we see cotton tops, denim jackets and of course some standout styles such the dresses and tailored jackets. A style to covet and to love would be his signature tailoring, the Flouncer layered trousers.


We love how Bionda Castana presents us the modern contemporary and also elegant footwear design. Natalia Barbieri, co-founder of Bionda Castana, shares with us the past, present and future about their up-rising luxury footwear brand. (Images: Doc. Bionda Castana, Bionda Castana Tumblr)

How did you start your label? And your passion in the shoe-making?

Jennifer and I met on our first day at Westminster University in London almost 20 years ago, and were immediately joined at the hip. Aside from being half Italian and studying international business we have always been obsessed with accessories and design. My dream job was to always be creative and develop my own brand in the fashion industry. For me my plan had to have the right balance between creative and business where I knew I would be fulfilled in my choice of career. The ability to develop product from start to finish, be a part of its production, brand it, bring it to market, see it perform at retail, as well as all other elements involved, is truly the dream. I simply had a strong obsession with footwear from a very young age. I would pick up shoes in luxury boutiques and department stores and look at them in a totally different way, in more of an interested in its construction kind of way. I analysed and analysed the shoes, which made me start sketching. My first pair of designer shoes were bought for me by my brother Alberto. They are by Sergio Rossi. Blue Crocodile stamped leather court shoes, single sole, 10cm stiletto heel with thin tie cross over ankle strap. I guess they can now be called vintage. This opened my eyes to the world of luxury shoes and was were my obsession first began.

Can you share on how does the inspiration translate into each of the collection and its design process?

Our emphasis is on classic design, the finest fabrics and exceptional craftsmanship – which are synonymous with Italy. Travelling to Italy every summer for over 20 years has certainly engrained that in me. Inspiration really is drawn by every travel destination, friends, lifestyle. We start each season on a blank canvas. Ultimately the collection is inspired and curated by a gut feeling. We design elegant shoes for any time of the day and any given mood – hence why we say we design for ourselves. We are working women who also have down time and we need to fit those scenarios.

What do you consider as the important elements into designing your shoes?

Balancing trend and comfort. rue hand made shoes are comfort led. Women are veering towards the mid heel now also. We now have more of a desirable choice when it comes to lower heel heights, not to mention the sneaker offering. We no longer have to always feel we need to wear high high, but lets not get is twisted, the spike is back.

Who are the Bionda Castana women?

The Bionda Castana customer is individualistic, unconcerned about price, very concerned about pedigree and design distinction and expectant of highest quality. She buy’s a combination of established designer brands and publicised emerging or “young” labels. We were inspired by the modern, chic, woman – the woman who wears a “uniform”/understated. She is cool, confident, elegant in a non traditional way, not trying to hard, yet cuts a striking figure. The shoes elevate her mood.

Which is the one pair of shoes from your design that you’ll live in?

It has to be the DENNI flat. Its my ultimate go-to.

Can you talk us through the upcoming Resort/ Spring-Summer 2017 collection? Which are your favorite pairs?

For Resort 2017, we present our newest collection “Palm Springs is my Muse” named after the desert city much loved by us. Annual trips to Palm Springs have brought never-ending inspiration and joy to us; looking to the beautiful architectural details and chic women lounging poolside. Both are casual and elegant in every sense of the word. We wanted to encapsulate the flavour of the Palm Springs lifestyle; the mountains, the sun, the pool, the relaxed atmosphere – and above all, the vibrant fun. The collection unravelled with a mood of love, passion, carefree whimsical frivolity. As a result, there is a style for each and every Bionda Castana client, with designs ranging from the sky high laser- cut metallic dancing shoe to the laid back pool slider “Serafina” (our favourite!) and double-denim block heel.

After Bionda Castana’s first store in London’s Elizabeth Street, what’s next?

The brands vision is to create a highly profitable global British luxury footwear and accessories brand. Our brand’s international business is strong and we plan to continue growth and strengthen export sales. We want to be identified as a key British brand on a global scale.

Finally, what would be your style advice?

Accessorise in brights. Makes me happy every time.


Labels to Love, News, Trending

Vivian Lee

Thursday September 22nd, 2016, the latest addition to the SHOPPE 33’s Indonesian Talent, Vivian Lee, held its first public launch event at La Vie Marketing Gallery in Kuningan, Jakarta. Packed with media friends and Jakarta’s socialites, the Label presented its first ready-to-wear collection. Inspired by the lines, from blind contour drawing to handwritings, the first collection from Vivian Lee explores minimalist design, yet to create maximum effect. Ruches and Pleats are the details on focus on the collection to deliver simple chic silhouettes.

Kamis, 22 September 2016, Indonesian Talent terbaru SHOPPE 33, Vivian Lee, mengadakan acara perkenalan di Marketing Gallery La Vie, Kuningan, Jakarta. Pada acara yang dipenuhi oleh para teman media dan sosialita Jakarta ini, Vivian Lee menunjukkan koleksi ready-to-wear pertamanya. Terinspirasi oleh “garis”, dari gambar kontur kasar hingga kaligrafi, koleksi pertama Vivian Lee mengeksplorasi desain minimal dan menciptakan efek maksimum. Lipat dan lipit menjadi fokus detail untuk menampilkan siluet yang simpel dan manis.


GOEN.J, Labels to Love


Presenting the new Label -To – Love soon to arrive at SHOPPE33.COM, GOEN.J is an emerging fashion label from South Korea which has received international recognition. The designer, Goen Jong creates new interpretation of classic tailoring with contemporary perspectives. Jong opts for basic palettes and comfortable fabrics for versatile dressing. The collection can bee seen worn by korean and international style influencers such as Hyomin from Korean girl band T-ara to Fashion Stylist Katie Mossman. Discover and Pre-Shop the work of the talented Korean designer now.

SHOPPE33.COM memperkenalkan GOEN.J sebagai salah satu label terbaru yang akan datang. GOEN.J merupakan label fashion Korea Selatan yang telah mendapat perhatian internasional. Sang desainer, Goen Jong, menciptakan karya dengan interpretasi baru terhadap konsep klasik dengan perspektif kontemporer. Jong memilih warna dasar dan pemilihan bahan yang nyaman untuk menciptakan pakaian multiguna. Koleksi label ini telah dipakai oleh berbagai panutan gaya baik di korea maupun internasional seperti Hyomin (personil band T-ara) dan pengarah gaya Katie Mossman.


CO|TE, Labels to Love


07CO|TE is an Italian womenswear fashion brand founded by designers Francesco Ferrari and Tomaso Anfossi. Both are graduates of the prestigious Istituto Marangoni in Milan. CO|TE means shelter and protection, a theme that young designers use in their womenswear fashion collections, produced in Italy following the tradition and quality of Made in Italy. Geometric shapes are the basis of each single piece and that is why the choice of fabrics is of primary importance, to maintain the desired volume, not only in the design phase of the silhouette but also when the clothes are worn. The womens fashion collection focuses on the female body, giving it subtle sensuality.

CO|TE adalah label fashion pakaian wanita dari Italia yang ditemukan oleh dua desainer, Francesco Ferrari dan Tomaso Anfossi. Keduanya adalah lulusan dari sekolah mode ternama, Istituo Marangoni di Milan. CO|TE berarti perlindungan dan tempat berteduh, suatu tema yang digunakan kedua desainer muda ini untuk koleksi pakaian fashion wanita yang diproduksi di Italia dengan tradisi dan standar kualitas Italia. Bentuk geometris adalah ciri khas tiap desainnya dengan pilihan kain sebagai faktor utama untuk menjaga ketetapan volume, tidak hanya desain dan siluet tapi juga kenyamanan berpakaian. Koleksi fashion wanita berfokus pada lekuk tubuh wanita yang menunjukkan sisi sensualitas.


06The Heidi Merrick collection of womenswear ready to wear is designed and produced in Los Angeles. It has become an homage to the California lifestyle. It is a local footprint with a global appeal. Heidi is the daughter of legendary surfboard shaper, Al Merrick. Having been raised in the surf culture, Heidi brings a fresh take on fashion through her incorporation of the color and clean lines of the ocean into every detail of womenswear fashion design.

Koleksi pakaian wanita busana siap pakai Heidi Merrick didesain dan diproduksi di Los Angeles. Label ini telah menjadi suatu bentuk penghargaan untuk gaya California dengan jejak khas lokal yang dipadu dengan daya tarik global. Heidi sendiri adalah putri dari seorang pembuat papan selancar terkenal, Al Merrick. Bertumbuh besar dengan didikan budaya khas para perselancar, Heidi membawa sesuatu yang baru untuk fashion dengan desainnya yang penuh warna dan ketenangan lautan ke dalam setiap detail desain pakaian fashion wanita miliknya.


05Alice McCall started her women’s fashion career as a stylist in London where she then began designing womenswear and selling one-off silk pieces at fashion markets in London and quickly gained a fan base. Launched in 2004 at Australia Fashion Week, the womenswear fashion label brings modern collections with a playful sensibility, unique detailing and charming folk-like craftsmanship. The womenswear fashion brand has achieved international and local applause through fashion weeks at London, New York and Sydney with a strong following by Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung, Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen and Nicole Warne.

Alice McCall memulai karirnya di dunia fashion wanita sebagai stylist di London dimana dia juga memulai membuat desain pakaian wanitanya. Ia menjual baju-baju berbahan sutra di pasar fashion London dan dengan cepat mendapat penggemar. Diperkenalkan pada tahun 2004 di Australia Fashion Week, label fashion pakaian wanita yang satu ini membawa koleksi gaya modern dengan sentuhan “nakal”, detail-detail unik dan kearifan lokal. Label pakaian fashion wanita ini telah mendapat pengakuan internasional dan juga lokal melalui beberapa fashion week di London, New York dan Sydney yang akhirnya diikuti juga dengan berbagai artis seperti Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung, Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen dan Nicole Warne.


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