05Alice McCall started her women’s fashion career as a stylist in London where she then began designing womenswear and selling one-off silk pieces at fashion markets in London and quickly gained a fan base. Launched in 2004 at Australia Fashion Week, the womenswear fashion label brings modern collections with a playful sensibility, unique detailing and charming folk-like craftsmanship. The womenswear fashion brand has achieved international and local applause through fashion weeks at London, New York and Sydney with a strong following by Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung, Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen and Nicole Warne.

Alice McCall memulai karirnya di dunia fashion wanita sebagai stylist di London dimana dia juga memulai membuat desain pakaian wanitanya. Ia menjual baju-baju berbahan sutra di pasar fashion London dan dengan cepat mendapat penggemar. Diperkenalkan pada tahun 2004 di Australia Fashion Week, label fashion pakaian wanita yang satu ini membawa koleksi gaya modern dengan sentuhan “nakal”, detail-detail unik dan kearifan lokal. Label pakaian fashion wanita ini telah mendapat pengakuan internasional dan juga lokal melalui beberapa fashion week di London, New York dan Sydney yang akhirnya diikuti juga dengan berbagai artis seperti Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung, Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen dan Nicole Warne.

SHOP THE LABEL