Osman, the eponymous label from British born designer Osman Yousefzada, made its debut in 2008 at London Fashion Week. Osmans unique architectural elegant aesthetic and strong, sculptural designs both flatter and celebrate the womans body, qualities which have established the designer as one of Londons most exciting talents. Osman immersed into the fashion world from a young age, growing up in his mother’s couture dressmaking business, and then went onto study at Central St Martins.

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Made his debut in 2008, Osman has expanded his fan base

2008 saw the London-based OSMAN nominated for the annual Designs of the Year award at the Design Museum. In the same year, OSMAN was awarded the prestigious BFC NEWGEN award, sponsored by TOPSHOP for three consecutive seasons. Shortlisted for the BFC/Vogue Designer Fashion Fund in 2011, 2013, 2015 and most recently shortlisted for a Frieze Art Award. As Londons one of most celebrated talents, OSMAN produces an annual collaborative journal, The Collective a cross-disciplinary publication in which drawing on his own circle of fellow artists, writers and other creatives. His collections are distributed internationally, across prestigious retail establishments, and his designs are sought after by Vogue celebrities including Emma Watson, Beyonce, Anne Hathaway, Gwen Stefani, and Jessica Alba.

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The elegant aesthetics that celebrate the woman’s femininity

In Yousefzadas catwalk, he shows clean modern silhouettes and exceptionally precise tailorings that make an integral part of his collections. Elegant, timeless designs has won OSMAN a devoted fan base. His design signatures include innovative cuttings and bold use of colors, often abstract prints drawn from his personal interest in art and ethnicity. In his Spring 2017, with friends and collaborators support, OSMAN casted models off-the-street in an effort to portray the real images of women wearing his everyday silhouettes. In the collection, we see cotton tops, denim jackets and of course some standout styles such the dresses and tailored jackets. A style to covet and to love would be his signature tailoring, the Flouncer layered trousers.


Labels to Love, OSMAN



British born womenswear fashion designer, Osman Yousefzada was making clothes from a young age. Simple yet highly intelligent and directional womenswear fashion pieces. The clothes are exceptionally precise, well-tailored and finished but are softened with sensuous draping that is inspired by Osman’s interest in ethnicity and the costume of ancient cultures. In addition, 2008 was the launch of one of the most successful, and critically acclaimed high street collaborations of the year – Osman Yousefzada’s Little Black Dress womenswear fashion collection for Mango, which was sold in over 203 stores, and in 35 countries worldwide.

Desainer fashion wanita kelahiran Inggris ini, Osman Yousefzada membuat baju sejak masih muda. Desain fashion wanitanya yang simpel namun juga terlihat pintar dan tertuju adalah ciri khas desainnya. Semua baju-bajunya dibuat dengan presisi, teknik jahit dan finishing yang baik serta draping yang mewah dan lembut yang terinspirasi dari ketertarikannya akan budaya etnis dan kostum dari budaya lampau. Pada tahun 2008 merupakan dikeluarkannya koleksi tersukses atas kolaborasi pakaian high street sepanjang tahun yaitu koleksi bertema “Little bLack Dress” oleh Osman Yousefzada untuk fashion label Mango, yang dijual di 203 toko dan 35 negara di seluruh dunia.

Alexa Chung, Anna Friel, Taylor Swift, courtesy: OSMAN, theshoppingtrend.com

Alexa Chung, Anna Friel, Taylor Swift, courtesy: OSMAN, theshoppingtrend.com