Born as Australian sisters, Rachel and Alexandra Sims found their free-spirited blood in fashion world. Rachel took her lesson in textile and graphic design while Alexandra completed her sister by majoring in womesnwear fashion design. After graduating from different womenswear fashion colleges, and gaining work experience in Peter Pilotto, Mary Katrantzou and Swash London, both of them decided to join forces by creating a high-end womenswear fashion label under their own names. Their first womenswear ready-to-wear collection debuted in April 2014 at New Generation Show MBFWA 2014. Bold engineered digital prints and dynamic proportions of designs and colors have been the ultimate signatures of RACHELALEX to cater the global market.

Dua bersaudara asal Australia, Rachel dan Alexandra Sims memutuskan mengiktuti naluri mereka berkarir dibilang fashion. Rachel yang menempuh pendidikan tekstil dan desain grafis, melengkapi saudarinya, Alexandra, yang mempelajari dunia desain fashion wanita. Seusai dari masa pendidikan dari kampus yang berbeda serta meraih pengalaman bekerja di Peter Pilotto, Mary Katrantzou serta Swash london, mereka berdua memutuskan untuk bergabung membentuk sebuah label fashion wanita atas nama mereka sendiri. Koleksi fashion wanita pertama mereka muncul di bulan April 2014 di New Generation Show MBFWA 2014. Desain grafis dan digital prints yang dinamis degan proporsi desain dan warna yang tegas dan menarik menjadi ciri khas desain fashion wanita RACHELALEX untuk memasuki market global.

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